The prestigious Boston Consulting Group has been recently vastly investigating the modern phenomena of the New Luxury. As a result they were finally able to answer the question: Why consumers want New Luxury goods? What is the psychology of this new cultural phenomena. What does New Luxury exactly mean? The investigators from the BCG defined three major types of the New Luxury goo...

After the murder of the Italian designer Gianni Versace at his front door in Miami in 1997, his sister Donatella inherited his fashion empire until his niece, young Allegra, the true heir of the company, was 18 years old. Gianni Versace was a friend of Elton John, Madonna and Lady Diana Spencer, Princess of Wales. Movie stars like Liz Hurley wore his gowns during the ceremonies held i...

El Grupo Gucci pasó el camino largo de ser una pequeña empresa familiar hasta el holding multinacional con cienes de millones de dolares de ganancias anualmente. Este camino no era facil y había los periodos duros cuando parecía que la crisis podía acabar con el negocio. Pero siempre las estratégias de comunicación elegidas correctamente en los momentos oportunos le salvaba. La may...